CHALLENGE
Create a feature on Etsy that simplifies the Custom Request process by allowing customers to post a product request and receive quotes from artisans.
SOLUTION
Toggle to Etsy Custom: focused on sharing ideas and skills.
DELIVERABLES
TOOLS
Custom Requests are public to allow potential buyers to express interest in the creation of a new product.
Etsy Custom encourages sellers to expand their skillset or practice new skills by proposing and creating new products.
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Heuristic Evaluation
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Design Studio (Rapid sketching)
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Sketch app
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InVision
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Flinto
WIREFRAMES + ANNOTATIONS
I very quickly moved from sketching to wireframes with visual design by following Etsy's current design style.
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ETSY vs ETSY CUSTOM
Etsy Custom Logo
Located directly next to the Etsy logo, the Etsy Custom logo will take users to the Etsy Custom homepage when clicked.
Blue Theme
Complimentary to Etsy's orange theme, I choose blue to represent Etsy Custom and as an indication to the user they are on Etsy Custom.
No cart
Users will not be making purchases through Etsy Custom, so I have removed the cart feature from Etsy Custom's navigation.
SMART SUGGESTIONS
As the user fills out the Custom Product Request Form, the product suggestions will continually update and automatically refresh to display the best matching products currently available for purchase on Etsy.
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This feature meets both the business goal of making a sale ASAP and the user goal of owning a product ASAP.​
PUBLIC REQUESTS + PROPOSALS
Etsy Custom allows anyone to post proposals; whether you are a craftsman or a novice at trade. The persona Kayla represents a novice who wants to try her hand at a new trade! She'll submit a proposal and it will either be accepted or rejected by the requester.
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Even if a proposal is rejected by the original requester, the seller may have gained enough feedback from likes or direct messages that would encourage her to continue with her design to creation and sales!
