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Case Study
SURVEY SAYS...!
I conducted a survey regarding shopping habits
Results revealed 3 kinds of shoppers who I targeted to solve their pain points with one resource: Zoet
ALREADY CONSCIOUS
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Identify as "vegan"
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Would prefer to shop online using the keyword "vegan"
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PAIN POINT: Not all vegan options are labeled "vegan" therefore results are limited
Difficulty Trying
New Brands
Already Conscious
Want
To Shop Consciously
PERSONAS
AMANDA
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Wants to spend time browsing and picking out her own items
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NEEDS: Intuitive site navigation
ALLEN
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Wants to try on new brands before purchasing
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NEEDS: Box service
EMILY
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Wants clothes good for her and the environment
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NEEDS: More information on products
DESIGN + FEATURES
Design
HOME PAGE
Main Navigation Pages designed for 3 Personas
Box
Ethics
Shop
PRODUCT LISTING PAGE
Navigation changes to full search bar
Filters to sort product results for faster shopping
Collapsible categories to save space for maximum product viewing
CHECKOUT PAGE
Limited navigation to help user stay focused on the task at hand
Conveniently make last minute changes without leaving page
Complete
the payment process on one page
Limited navigation
Sections collapse as user fills out forms
ORDER CONFIRMATION PAGE
Ask user to sign up after order is placed to quickly convert first time users to buyers
Only ask for personal information after user establishes self as a buyer
ALL PAGES
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